A two-horse race emerged during PRWeek's five favourite campaigns in March contest, eventually won – with more than 350 votes – by Avon for its groundbreaking #Stand4Her campaign. “We hadn’t really lifted the lid and spoken so honestly, and I don’t think many brands do, but actually we’ve been overwhelmed with the positive response.”. Top 3 Controversial PR Campaigns of 2019. McDonald’s Sweden unveiled a mini version of its iconic restaurant – in the form of a fully functional beehive. The challenge was made by the Big Bang Fair to bring attention to how young people are using their science, technology, engineering and maths skills to address environmental issues such as the impact of plastic pollution in the oceans. ALL Automotive Behind the Campaign Cause Related Christmas Entertainment Environmental Fashion Food & Drink Health & Beauty Inspiration Off the Record Other Retail Sport Technology Topical Travel, Burberry launches its “Singing in the rain” ad whilst teaming up with Marcus Rashford. After Morgan tweeted his outrage at the launch of the vegan sausage roll, Greggs responded to his grumpy statement with a tweet that went viral. The ‘Save Our Shirt’ campaign launched in July following a week-long hoax marking the bookmaker’s first foray into football sponsorship courtesy of a year-long deal with Championship side Huddersfield Town. Huddersfield Town’s ‘unsponsored’ shirt is one of the bestsellers in the country, while two videos featuring the Motherwell team garnered close to one million views. So how to make them consider traveling within Germany using German Rail? Having spent years proclaiming they are probably the best beer in the world, Carlsberg conceded they’re actually ‘one of the cheapest, not the best’, and launched a brand-new campaign to address the issue. As 2019 closes it’s time to call out some of our favourites. And, importantly, the pounds are on the up, with profit increasing by 12.6% in the first half of the year and profit before tax by 6.7%. The creativity of this effort earned Country Time media coverage in everything from mainstream media to legal blogs. So in no particular order of bestness – here’s 35. P.S looking for a creative PR agency? Take a look at them, and let us know if you’d like to add any others to our list. In the ad, De Niro flies from the Big Apple to Warbutons’s HQ in Bolton to protect New York’s bagel reputation after hearing the news about the breadmaker’s new release. So instead of deleting offending scenes from the trailer, Netflix just cut around the offending images within each scene – leaving the silhouettes perfectly intact. However, a small independent DIY store in South Wales gave the big dogs a run for their money. Subject lined: ‘Clearing the Air’, the email was not only clever for being written and delivered in a way that would give it some legs on social media (and without having to spend a penny), but it also mocked the BBC for things it was facing great scrutiny for at the time, as well as acknowledging Steve Coogan’s decision to take Alan Partridge from the Beeb to Sky in 2012. streamed live on Miller Lite’s Twitch channel. The brand worked for two years on the project, which was also a hit on Instagram. Speaking to Marketing Week shortly after the campaign launch Carlsberg UK’s director of marketing Lynsey Woods said the brand has been “overwhelmed” by the response from consumers so far. Head of marketing Lucy Brooksbank was honest in her critique of Churchill’s previous branding, admitting it “lacked any real distinctiveness” and was seen as “dated and old-fashioned”. It would be easy to dismiss sound identities and musical logos (or mogos) as a marketing gimmick. PRWeek's five favourite campaigns in August was eventually won – with the remarkable total of 1,436 votes – by The Ruth Strauss Foundation's #RedForRuth campaign, the centrepiece of which took place on the second day of the England vs Australia Ashes test, and involved turning the ground red via a range of initiatives, all to raise money for a rare form of cancer. From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world. This list of the best social media campaigns of 2019 will give you ideas on how to make your next campaign a success. SV, READ MORE: Awareness, engagement, pride – How Heineken is ‘rejuvenating’ its employer branding strategy.
Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. TikTok is the favoured online happy place for millions of global users, one that celebrates self-expression and individuality, where the default setting is always to be positive, active and just a bit silly. [FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results] Popeyes’ Chicken Sandwich. Sign in. If you continue browsing, we assume that you consent to our use of, The best marketing campaigns of 2019: Part II, 2019 year in review: It’s been a good year for…, 2019 year in review: It’s been a bad year for…, Bamlanivimab and the challenge of brand names, Don’t separate brand-building from demand generation, Redundancy Chronicles: Cast your net wide, ‘We’ve given the world a megaphone’: TikTok on carving out a place in culture. Paddy Power had actually agreed to ‘unsponsor’ the club’s real kit, which features no branded logo. Today is #InternationalWomenInEngineeringDay and at Jaguar Land Rover we want to continue to inspire the engineers of tomorrow. The PR stunt started when the club revealed its 2019/2020 season kit, featuring a Paddy Power-branded sash covering the front of the shirt. Related: How To Have An Influencer Marketing Campaign That Works 5 Best Social Media Campaigns of 2019 Dove – #ShowUs Consumers not only noticed and discussed the advert, but their likelihood of purchasing Cadbury products increased by 4.6 points. This past April, Airbnb, and the Louvre teamed up and held a contest to commemorate the Louvre’s 30-year anniversary. “Our tagline is ‘Enough of the Nonsense’ and we’re calling bullshit on football sponsorship generally, but the rest of the industry too.”. The ‘One Moment’ campaign, unveiled in May, was designed to be a catalyst for change and concentrated specifically on female empowerment and acceptance. In the seven weeks to 16 February 2019, the brand’s total sales grew by 14.1% and like-for-like sales increased by 9.6%, supported by the buzz around the launch of the vegan sausage roll.
Cadbury and Age UK joined forces in September to take up the fight against loneliness in later life. Prompted brand awareness increased 13 points from 35% to 48%, according to the company. SV, READ MORE: Churchill gets a CGI makeover as brand looks to get its edge back. Lumen, a dating site for singles over 50, paid homage to Mattel’s iconic Barbie on her 60th birthday. unique and empowering marketing activation. KFC faces a big branding challenge. Netflix wanted to promote Narcos Mexico in Thailand. [read more]. Nat Geo - Missing Cat Poster from Tin Man on Vimeo.
Gillette sparked headlines around the world in January when it released a rallying call for men to do better. There’s even a Barbie film in the works, slated to star Margot Robbie. In the seven weeks to 16 February 2019, the brand’s total sales grew by 14.1% and like-for-like sales increased by 9.6%, supported by the buzz around the launch of the vegan sausage roll. Taxi Driver?
It was HSBC that kicked this all off with ‘Together We Thrive’, a bespoke musical piece composed of seven different edits created to be relevant in the 66 markets where it operates. A 16ft pair of transparent lungs, connected to a live feed of air-quality data from Greater London, was set up on London's Southbank, ahead of the global climate strike and London Car Free Day. On January 13, Gillette released a commercial which featured the saying, “The Best a Man Can Be” as a play on its well-known slogan, “The Best a Man Can Get.” Rather than focusing on their typical subject, razors and other personal care items, the commercial focused on today’s culture of toxic masculinity and immediately got people talking. This is an area that’s ripe for innovation.
Popeyes social media promotion for its chicken sandwich cooked up an earned media feast. IHOP to IHOb. Last year, it was Facebook’s data misuse and Starbuck’s diversity missteps. From women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo. Tom Fishburne is founder of Marketoon Studios. This started with a small test of outdoor advertising on the London Underground, which Monzo’s head of marketing Tristan Thomas described as “pretty positive”. As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in traditional media? Catrin Pugh, who suffered life-changing burns in a coach crash, featured as the beauty brand's first model with a visible difference. Most of the year’s top efforts involved social media in addition to traditional earned media strategies. The campaign is centred around three pillars: authenticity, transparency and long-term management of the brand.
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