Where the marketer may select one or more ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3eafa1-YWJkO Coca-Cola is based on age. youngester or youth. Now customize the name of a clipboard to store your clips. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. It This involves implementing the targets that have been set to be achieved from the chosen market segment (Kumar, 2010). For example, in Hong Kong during summer season Coca-cola has a unique brand called freezing coke (Global Functional Drinks Industry Profile, 2014). Now customize the name of a clipboard to store your clips. It builds up a showcasing blend for each of the portions. thirsty. 1. It develops a marketing mix for each of the segments. Market Segmentation (1) Coca Cola Marketing … July 24, 2016 July 24, 2016 / duuyuuu. AGE: The target market for the Coca-Cola is based on age. As you may be aware, Coca-Cola eventually took the dramatic act of reformulating their flagship Coca-Cola product and withdrawing it from the market to replace it with “new” Coke. Identify bases for segmenting the market 2. Targeting Coca Cola target different segments with different ads. Clipping is a handy way to collect important slides you want to go back to later. Save Save MARKET SEGMENTATION AND POSITIONING IN COCA-COLA For Later. 244-245) Market Segmentation 1. Coca-Cola takes every customer as target and potential who is thirsty. Clipping is a handy way to collect important slides you want to go back to later. as target and potential who is The logo of coca-cola was created by Frank Robinson, who worked as a bookkeeper for Coca-cola company. Its Cola is popular worldwide & is liked by people … Recommended Positioning Strategy for Coca-Cola Company. 3 | Page Tuesday, April 14, 2015. If you continue browsing the site, you agree to the use of cookies on this website. SEGMENTATION,TARGETING AND POSITIONING OF COCA-COLA COMPANY AGENDA A.Analysis 1.Marketing Mix of Coca-cola and Pepsi 2.Market Segmentation of Coca-Cola and Pepsi 3.Targeting Strategy of Coca-Cola 4.Positioning B.Conclusion Coca Cola uses free publicity as a promotional method 97% 97% found this document useful, Mark this document as useful. Coca Cola uses Differentiated targeting strategy which means that the company has more than single, well- defined, market segment. Carousel Previous Carousel Next. but the most potential is the age An average person drinks coca-cola every 4 days. Coca Cola has more than 400 different products line, total of 3,500 product mix. segmentation Coca-cola divide its customers on the basis of • Geographic segmentation • Demographic segmentation • Psychographics segmentation 24. It appears that as there is a strong demand for the low-calorie soft drink product, the low-calorie soft drink market could be one of the market segments in soft drink market. Organizational Structure of The Coca-Cola Company. See our User Agreement and Privacy Policy. Coca-Cola’s Market Power and Segmentation Targeting Positioning. It ranges from the age of 15-25 and reaches to 40. Develop segment profiles Market Segmentation 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Share. Learn more. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It has wide range of targeting. Geographic segmentation. Scribd will begin operating the SlideShare business on December 1, 2020  It has wide range of targeting. audience of Coca-Coal is The Coca-Cola Company practice geographic segmentation in terms of regions. Market Segmentation of COCA COLA The segmentation is on the basis of age as well as income. Primary market of Coca Cola is younger people in the age bracket 10-25 with people from 25-40 comprising of secondary market. Coca Cola has more than 400 different products line, total of 3,500 product mix. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 3% 3% found this document not useful, Mark this document as not useful. With its high reputation and strong brand image, Coca-Cola Company changed its original name Coke with New Coke in 1985, and, the company also aims to give their customers better taste (Datta, 1996). Develop segment profiles Market Targeting 3. According to Piernas et al. Discussions. Coke ppt 1. Segmentation helps the brand to define the appropriate products for specific customer group; Coca Cola doesn’t target a specific segment but adapts its marketing strategy by developing new products.Similarly it uses mix of undifferentiated & mass marketing strategies as well as niche marketing for certain products in order to drive sales in the competitive market. Identify bases for segmenting the market 2. COCA COLA company is the world’s driving producer, advertiser, and merchant of delicate drinks.Coca Cola utilizes “Multisegment” focusing on procedure which implies that the organization has more than single, all around characterized, market section. STP adalah singkatan dari Segmentation, Targeting dan Positioning sedangkan 4P adalah singkatan dari keempat unsur dalam marketing mix, yakni Product, Price, Place dan Promotion. group from 18-25 that covers Segmentation, targeting, positioning in the Marketing strategy of Pepsi – It uses mass marketing strategy to target the groups of the customers of different demographics and geographic regions. Coca Cola Life, which is the new product that was launched in Australia last year, can be the good example of how proper STP strategy can help company to achieve better success. See our Privacy Policy and User Agreement for details. -Demographics: Coca Cola segments the market on the basis of demographics. If you continue browsing the site, you agree to the use of cookies on this website. a brief note on segmentation targeting and positioning with examples we have applied STP modal on CocaCola company. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Furthermore, the report discusses the targeting and positioning of Coca-Cola Company, it also provides the market for the organization is segmented for the company.  Coca-Cola takes every customer COCA COLA company is the world’s driving producer, advertiser, and merchant of delicate drinks.Coca Cola utilizes “Multisegment” focusing on procedure which implies that the organization has more than single, all around characterized, market section. Segmentation, targeting and positioning of McDonalds by Bilal khan, Target market and market segmentation of Coca-Cola, Business communication-the-ethical-context-ppt (1)0000, No public clipboards found for this slide. It develops a marketing mix for each of the segments. The audience of Coca-Coal is youngester or youth. Print. Embed. Geographic segmentation On geographic basis coca-cola divide its customers on the basis of age, group and lifestyle etc. It builds up a showcasing blend for each of the portions. Segmentation According to Weinstein (2004, pp4) market segmentation is the process of portioning market into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior. If you wish to opt out, please close your SlideShare account. Looks like you’ve clipped this slide to already. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). A brand or an industry, if any one of them want a long-term sustainable development, a force that can not be ignored is to expand the market demand for the younger generation.

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