I use them for handouts at the show and pre-show mailers. Make sure your business has high enough margins to afford the expenses of a mail drop.
Today, we’re looking at what made these campaigns so successful and the thought processes behind them. The success was mostly thanks to our coordinated email and direct mail campaign featuring a Porsche giveaway scratch and win contest. I hope the people who send these die in a car accident. If it was 1982 and I check the mailbox in the morning, it would be FILLED to the brim with massive amounts of junk mail! Great article. Cookies help us deliver our site. My name above is linked to a thorough explanation by the man I learned it from. I’m still a tiny 30-lb baby sumo with a question mark over my head. Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. Hey Mindy, glad you came across this! What is your experience with a sports chiropractor who is in between so to speak, it is a personal and profesisonal service that yields higher return than a personal trainer but does not produce $10k with just 5 people whom become clients? However….if you have to ask that question then you probably aren’t going to :). I could barely read it. Visit our, Copyright 2002-2020 Simplicable. Then it listed the seven different homes on our street that were customers and how long they had been customers.
Haaa – hit the nail on the head buddy. http://www.theworldsmostinterestingpostcard.com/ We used to shop around for printing companies until we found our current one. A popular logo slapped on a theatre production is bound to turn heads. So here’s some of the things you should take into account when sending out a piece of direct mail to thousands of people: –Share it with colleagues– Pro’s: It really hits the reader over the head that for ONLY $XXX/mo they can own a home instead of renting. Long copy? The descriptions made me think these dentists are not super experienced. So this article specifically focuses on how to get your direct mail to generate actual sales. Direct marketing is a promotional method in which companies provide physical marketing materials to a selected group of consumers to communicate information about an offered product or service. This campaign encouraged its users to utilise a host of problem-solving skills, including wiring, soldering and assembling the radio. This comedic approach was definitely an eye-catcher and a risk that ultimately paid off! I like the picture it shows, as it kind of sums up the product. This is my favorite Possibly shirt-worthy comment. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. Even if people did not use the helmet, it acted as a fun novelty item. So a 1000% return on just one flyer + giftcards. Now I could showboat and tell everyone how you’ve changed my life, or how I added 9,000 dollars to my bottomline just last week because of a few of your emails and the course I invested in with you, but I’ll just save that until you read my email I just sent you. That would probably perform far better than this. You could show some crooked teeth, and then show the “after” straightened results, this usually works very well! I think the economics of a random mail drop just don’t work in your favor. And we all know what relationships lead to. We didn’t even call any of the other companies since we had the social proof of our neighbors. The definition of pale color with a named color palette. What makes a government mailer look official?
P.S. There’s nothing like a young Michael belting out “Santa Clause is coming to town!”. How timely as I just got 3!!! I’m not sure what tone I should use. or flyers? county public health) , that may not be well recognized by constituents? It’s very helpful to see these examples and all of your comments about them. Anything to get into that A pile.
It's associated with promotion and advertising that makes a direct call to action.The following are common types of direct marketing. Con’s: The only way to make this better would be to add some sort of “timed incentive” for people to order. However in the grand scheme of things they probably only lost a couple of hundred dollars on this, but made many-many-thousands from the business this mailing brought in. Can you link some great examples? We found our guy, someone who goes the extra mile for us by personally bringing samples of stock or sample pieces for something new we’re contemplating. If you wanna know more try reading the Boron Letters by Gary Halbert! Our customers always ask us “what type of return should I expect?” and we respond by digging in on list quality and creative. They could have saved on postage by putting all 3 in the same envelope. If you have a history of writing successful direct mail campaigns then you can write them for others. Hey Chris, you can contact me at Neville @ KopywritingKourse.com. I want to launch my career as a copywriter … Do you think it’s a good idea to advertise my services for medium-size businesses? I received a letter from the car dealership saying my car was in high demand and they wanted to make me an offer. What would be a good idea to do a test? Dean Jackson has really thought through the entire sequence and experience. Alright my little friend, let’s buckle up and learn about the relatively secret world of Direct Mail Marketing. Guess who came back and purchased $400 worth of stuff? Just like internet content,there’s NO ONE RIGHT WAY to do it, but there are general practices that tend to convert better (simple designs, good content). If you are designing a direct mail piece, why would you choose one over the other? LavOnline’s direct mail campaign sought to entice people into testing out how effective their stain removal was. However I think the margins on the business are so low, it’ll be hard for any of them to maintain a strong direct-mail presence (compared to some real estate agents who are making more than $50,000 per sale). The text on the back is wwaaaayyy too small. It’s light-hearted and genuinely funny, who wouldn’t want to open one? In 2012, was ‘too chunky for your letterbox’.
That’s awesome Anise!
Always a bonus. He said he’d been using the letter for years with great success. I saw your comment about EDDM not being great for personal trainers but they are great for dentists. I’ve seen very high-converting direct mail pieces that were printed on the cheapest and crappiest material…..and some low-converting pieces printed on the fanciest and most expensive stuff.
Describes different scenarios they can help with (Fix tech for schools, churches, offices etc). I’ve used this personally, like on Christmas cards, but not so far for business applications. It converted at such a high rate it was worth the time to create each letter. Here’s another one I saved: Pro’s: They tried to personalize it a lot (which soorrrt-of works but not totally). The message told people to run the flyer under a tap.
What all of the campaigns have in common is that they harboured a personal element attractive to potential buyers. When we bought our house, we were inundated with direct mail for every service homeowners buy. The shared postcard is a way that food delivery services (and other low margin offers) can afford to get massive direct mail exposure. This includes how to get people to keep your pieces of direct mail, get them to call or email, or how to take a specific action. https://members.copywritingcourse.com/subscriptions, Neville … finding this post today means something very special to me … 5 days ago I was thinking that in the area where I live, I have never seen direct mail advertising. Interesting comment above regarding DM not working for personal training services even though she is selling services, lead me to wonder if DM would work in my industry – Group Health Insurance brokerage services? It’ll help. I am a member and have saved all of your emails, referring back to them often. Hi Neville, I’m a dental assistant and our practice sends out krappy flyers all the time. This is a piece of mail advertising custom court floors for homes by SportCourt: Pro’s: This flyer is supposed to just make you AWARE of the “Sport Court’ product, which it does. Also shows that over-complicating direct mail can actually be detrimental to the whole campaign…but that doesn’t mean longform DM doesn’t work, either. Everyone recognised it and even if they didn’t actually order anything, they were going to find out why it came through their mailbox. I love getting your emails!
Do you think this is a great opportunity for me now? :).
One time we had an extremely crappy booth location at a Wall Street tech show (in a stairwell! This is great. I’ve only kept a few examples of these, and they make me furious. Also, the free chocolate? They have 2 guarantees. Come in for your 100% free consultation to see if it can work for you).
This means people’s email inboxes are very crowded now, but people’s physical mailboxes are less crowded (::sniff sniff:: I smell an opportunity here) ;-).
P.S. This is actually a fantastically designed flyer that can easily be shared around an organization. Con’s: I would like to see some sort of “Free consultation” or “Free listing” or any offer that gets them to call. I’m designing my own postcards right now for my personal training business but they are not v professional looking like the ones in your examples. Neville, I’m going to save my comments for the email I sent you. Below we’re going to get into a bunch of great direct mail marketing examples taken from my personal swipe file. you are a fucking nerd… that’s awesome…. You’re amazing, and I’ll always open your emails. Did I tell you how intolerant I have become of P/R firms, webmasters and newspaper advertising people who all preach about spectacular results from the same hymnal yet produce nothing in tangible results. What services could I offer them? Thanks Matt!
You can see that in my swipe file alone I collected 3 different versions of it! Well, a little, not so much!…. We’ve just launched a new product called Postalytics that helps solve the complexity and tracking issues of traditional direct mail that you so correctly point out. Personal letter from the owner showing his great credentials. Not bad for a scrappy startup. After all, handwritten cards / notes are very impactful – but only if they get sent. Your face as the stamp on the postcard at the end of the article, reminded me that you can have custom postage stamps made with your picture, your family, or most anything else. When we were doing a special piece for our capital campaign, he made an appointment to meet with us at our office with reps from the mail house. However, the fun part was that before you could listen to the radio, you had to build it – with no instructions! Nev, thank you for all the work on this, very insightful! United Kingdom, Tel: +44 (0) 844 225 3106
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