Where does your clothing go when it’s not needed anymore? In any case, it is important to note that fast fashion cannot sustain itself, especially without demand. The fast in “fast fashion” refers to the speed with which clothing products are manufactured and put on the market for consumers. The term “fast fashion” used to represent affordable brands that chased catwalk trends, but now it has come to mean something far more sinister. “Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women, 25. Among the high-earners here are people like Doris Fisher with $2.7 billion. The term “fast fashion” used to represent affordable brands that chased catwalk trends, but now it has come to mean something far more sinister. This is not only due to customers getting rid of their wardrobe items, but also due to retail stores. ... UK politicians says the fashion industry is a major source of the greenhouse gases that are overheating the planet. Read on to discover some hard facts about fast fashion—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. Download our app to discover ethical brands and see how your favourites measure up. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. They pursue a strategy called ‘Planned obsolescence’. It requires land, water and man power as well as fossil fuels and chemicals. Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. “Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation, 3. Fast Fashion is designed to be replaced quickly. In my perspective, one thing that has led fast fashion to being so influential around the world is the fact that fast fashion companies are cool now. “Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.” -Forbes, 32. Speaking of the sustainability aspect, it’s also essential to know how brands avoid or dispose of waste products in the production process. Crude oil is incredibly damaging to the environment, and it goes into a huge amount of garments produced for fast fashion. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. 6. Fast fashion has accelerated the traditional business model in the fashion industry, encouraging people to buy more clothes by offering low prices and increasing the number of new seasons per year. They are some of the lowest paid workers in the world and roughly 85% of all garment workers are women.” – The True Cost, 5 .“Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber, which is now the most commonly used fiber in our clothing. But with increasing financial proof of “slow” fashion’s plummeting stakes in the industry, now seems like a moment when conscious consumers can try to … “Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill  – and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down.” Textile Beat, 13. The UK's monthly fast fashion habits produce the same emissions as flying a plane around the world 900 times, new research reveals. However, the working conditions are still worth mentioning—and prioritising. More than 90% of that cotton is now genetically modified, using vast amounts of water as well as chemicals. Of those, around $1 trillion belong to the fast fashion sector. We rarely think about where our clothes go when we don’t need them anymore. Hopefully, these facts about the fast fashion industry that will inspire you to embrace the slow and sustainable fashion movement. “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz, 20. 3. Retailers aimed to increase profit by focusing on key elements of the supply chain with an emphasis on increased manufacturing speed at a low price. These are often utilised by fashion conscious individuals at a low price. She and her husband cofounded Gap. This field is for validation purposes and should be left unchanged. Check out the Directory or download the app to discover ethical fashion brands that meet your needs while treating people, the planet, and animals with the respect they deserve. Fast fashion has been circulating in the news for the past year or so, and was even the subject of a documentary film released last month at the Cannes Film Festival called The True Cost. Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed. Australian Sustainable Fashion & Lifestyle Blog + Brand Directory, Why The Fast Fashion Industry is a Feminist Issue, 5 Australian Made Ethical Fashion Brands You’ll Wear Forever, Overdressed: The Shockingly High Cost of Cheap Fashion, The Most Eco Friendly & Sustainable Hair Removal Options (only if you want to), Wellness On The Go - The Best Health & Fitness Apps For Your Mind & Body, Natural Beauty Brand Review - Bab's Bodycare. 1. Fast Fashion and the American Budget. The fashion industry produces 1.2 billion tons of CO2 per year – more than air and maritime transportation together. What is fast fashion? The fashion industry makes 3 trillion dollars yearly. Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. “We are increasingly disconnected from the people who make our clothing as 97% of items you’re overseas. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. Use our Directory to search more than 2,000 brands. In Trendy World Of Fast Fashion, Styles Aren't Made To Last Chains like H&M and Forever 21 turn out new styles so quickly that they've been dubbed "fast fashion" retailers. “Clothing made from polyester can take up to 200 years to break down.”- ABC, 27. 5. It produces more greenhouse emissions than international flights and shipping combined. The concept of fast fashion is widely regarded as being a fairly new concept that originated from brands like Zara being able to sell trends at record speedfor affordable prices, but “fast fashion” is really just a term given to a constantly evolving production system that has been gaining momentum since the 1800s. “In 2017 it was revealed that fashion behemoth H&M — which has made much of its green agenda with recycling points in stores and what it calls a Conscious Collection — burned about 19 tons of obsolete clothing (the equivalent to 50,000 pairs of jeans).” – Huffington Post, 15. “Farmers in China close to garment factories ‘joke’ about being able to tell what colour will be ‘in’ next season by looking at the shade of their rivers.” – Refinery29, 30. It goes without saying, fast fashion poses a huge threat to the planet and all of its inhabitants and is one big trigger for climate change. “250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.” – The True Cost, 17. You know, like its much nicer counterpart, slow fashion. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. FAST FASHION 1. This linear fashion model of buying, wearing and quickly discarding clothes negatively impacts people and the planet’s resources. “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. In reality, little to no retailers focus on making production transparent and eco-friendly. Fast fashion companies such as H&M and Zara have streamlined all their processes, and know what their consumers want before consumers even know themselves. Generally speaking, H&M and Zara are the big players. To put it simply, buying cheap items that will only be worn twice means contributing to the mistreatment of humans and nature. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost, 33. “Eighty billion pieces of clothing are consumed globally every year.” – 1 Million Women 2. It is a model that is entirely unsustainable. It produces more greenhouse emissions than international flights and shipping combined. When she’s not in front of the screen, she reads, relishes traditional food, practices yoga, travels, and enjoys life! “Fashion brands continue to use far more virgin resources than recycled ones.” – Quartz, 36. Boody. by Martine Parry.

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