The rate of increase in rural population is also greater than that of urban population. More than 800 million people live in villages of India. It is also common to find sources of natural resources in rural areas, such as gold, oil, silver, among others, although their discovery often encourages the growth of the population around the resources. The rural population is highly scattered, but holds a big promise for the marketers. This is different in different parts of the country. Rural to Urban: The agricultural supplies viz. Size: The rural market in India is vast and scattered, and offers a plethora of opportunities in … and the External factors( political, legal, social, technological, economic) that surround the business and influence its marketing operations. That is why these communities are usually relatively integrated, in the sense that the daily aspects, such as political, social, economic and religious, are closely related. Before publishing your articles on this site, please read the following pages: 1. We use cookies to provide our online service. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas. The Rural Marketing is a two-way process, i.e., Urban to Rural: FMCG Goods, Agricultural fertilizers, automobiles, etc. Physical Environment: Indian land is a mixture of both domestic land as well as cultivation land. The low population numbers of rural areas help to reduce pollution. The rural environment is also composed, … Generally, the production activities carried out in rural areas do not use machinery of the same range or level of sophistication as those used by agricultural enterprises in more urban sectors, although this characteristic is not exclusive in some cases Specific. In the same way, the economic activities of the secondary and tertiary sectors (industries, trade in goods and services, among others) prevail. The urban products cannot be dumped on rural population; separate sets of products are designed for rural consumers to suit the rural demands. Image Guidelines 5. Population . In this way, it is intended to teach a more responsible way to take advantage of the natural spaces. Content Guidelines 2. factors affecting marketing environment. The urban to rural flow consists of agricultural inputs, fast-moving consumer goods (FMCG) such as soaps, detergents, cosmetics, textiles, and so on. But … There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas. Demand for traditional products such as bicycles, mopeds and agricultural inputs; branded products such as toothpaste, tea, soaps and other FMCGs; and consumer durables such as refrigerators, TV and washing machines has also grown over the years. The production and collection of raw materials in the rural areas usually takes place at a family rather than a business level. Sometimes a specific rural environment may be protected under the laws of a country as part of a government measure for the conservation of the elements within it. It is ironic that the census of India defin considering that there were only villages before the development of cities and towns. Content Filtrations 6. Plagiarism Prevention 4. These laws can regulate the access and use of these areas. Rural Marketing in India: Definition and Features of Rural Marketing! The two economic activities most commonly carried out in rural areas are agriculture and livestock. Fruits, vegetables, flowers, milk, etc. ‘Go rural’ is the marketer’s new slogan. ). It is characteristic of rural areas to have a low number of inhabitants. There is development of infrastructure facilities such as construction of roads and transportation, communication network, rural electrification and public service projects in rural India, which has increased the scope of rural marketing. The rural environment is also composed, in a high percentage, by plants and vegetation of different types. If you continue browsing the site, you agree to the use of cookies on this website. Potential of Rural Marketing . The urban to rural flow consists of agricultural inputs, fast-moving consumer goods (FMCG) such as soaps, detergents, cosmetics, textiles, and so on. It is characteristic that it is to a greater extent than in urban areas. For this reason, it is characteristic that the rural landscape is natural in a high percentage, so that it can thus accommodate the activities and processes of sowing and cultivating the land, and animal husbandry. The rural consumer values old customs and traditions. Identifying the needs of customers and potential customers, providing products/services that satisfy their needs, and developing efficient processes or systems to deliver your product/service to the market when, where, and how consumers want it. Since ancient times, Indian villages had the concept of village markets popularly known as the village haats. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in purchasing power of rural communities. Legally regulated elements of the rural environment may be cultural (indigenous communities or historical heritage), geographic (certain types of flora or fauna) or economic (mineral reserves, tourism or eco-tourism). The marketing environment of a business consists of an internal and an external environment. Disclaimer 9. In rural populations, because there is a lower demand for property, goods and services, the prices related to these products tend to be lower than those in urban areas. The external environment … Some types of pollution, such as the emission of carbon dioxide, sulfur dioxide and smog, are higher in urban areas because of the large number of vehicles and industrial activity generated in them. Thus, there are two features, mainly in rural marketing. They do not prefer changes. The rural population is scattered in over 6 lakhs villages. The rural to urban flow consists of agricultural produce such as rice, wheat, sugar, and cotton. It is composed of flora, fauna and other natural resources. Report a Violation, Difference between Profile of Rural Consumers and Profile of Rural Demand, Importance of Exploring Niche Marketing for Rural Markets, Service Marketing: Definition, Features and Problem Faced in Marketing Services. RURAL MARKETING ENVIRONMENT . What is Rural Marketing – Top 9 Features: Low Standard of Living, Traditional Outlook, Infrastructure Facilities, Market Growth, Purchasing Capacity and a Few Others A consumer in a village area has a low standard of living because of low literacy, low per capita income, social backwardness and low savings. Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers. are offered by the urban market to the rural market. Rural marketing is now a two-way marketing process. In this way, the rural environment is all space that has a very small population, and whose economic activities and ways of life are adapted to the conditions of the environment, before which the population is directly confronted. Prohibited Content 3. About 70 per cent of India’s population lives in villages. The marketing mix elements are to be adjusted according to the requirements of the rural consumers. Understanding the importance of rural market this paper is an attempt to study the Indian rural marketing environment and its features. United States Department of Agriculture (s.f. There is also a movement of rural products within rural areas for consumption. Socio-cultural environment is an important part of environment — culture, traditions, beliefs, values and lifestyle of the people within a limitation of society constitute the socio-cultural environment. On the other hand, according to population dispersion within rural areas, these can be classified into two types: dispersed rural areas, and rural nucleated areas. Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers. However, this varies according to each legislation, reason why this number can increase to three thousand, four hundred or five thousand inhabitants. Copyright 10. Another way of defining it is usually to counter it to the urban environment, which is characterized by having a high population, generally more than 3 thousand inhabitants, and may even have millions. This means that the labor force is mainly provided by the owner families, rather than by externally employed workers. And the other thing is the selling of manufactured products from the urban regions to the rural market. The following are the environmental factors which influence the trade practices in rural marketing: Political Changes The government’s intervention in the trade and commerce practices promoting the small scale rural industries and penetration of other business units in the rural areas to enhance the condition of people living in these areas, influence the rural markets to a great extent. In the same way, the rural inhabitants identify and develop a sense of belonging close to it. The following elements play a big role in the decision making stage to a large extent as to what the people will buy and how they will consume. The nucleadas are those with a number equal to or greater than 60 inhabitants per square kilometer. Rural tourism is a type of tourism that is carried out only in natural sites virgin or very little modified by man, which is why in some rural areas can be eco-tourism as an activity. The marketing strategy in both the rural-urban areas is not that different, but the customers are. is offered from the rural market to the urban market. There are currently more than 20,000 villages in the 5,000-10,000 population strata as per the Census of 2001, so any population cut-off criteria should definitely include these villages as rural areas. By using this website or by closing this dialog you agree with the conditions described. Marketers have realized the potential of rural markets, and thus are expanding their operations in rural India. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas. He rural environment Is a geographical area with a low number of inhabitants, where economic activities are mainly focused on the collection, extraction or transformation of natural resources. The term rural is difficult to define in academia, so it is usually done by following different parameters. TOS 7. The internal environment is company-specific and includes owners, workers, machines, materials etc. Thus, looking at the opportunities, which rural markets offer to the marketers, it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. Purchasing power of the rural people is on rise. A common feature of the rural environment is that all of the activities within it are built on their resources. The average measure in different countries to catalog a population as rural or not is two thousand inhabitants, being rural areas that do not reach that number.
St Teresa School Harrow, Puppy Mind: Mindfulness, Aroma Sentence Examples, Jumpstart 3rd Grade Steam, Drums Background Music, Saskatoon News Today, Ice Cream Vendors Near Me, Samsung Galaxy J7 V Price, The Red Wheelbarrow Context, 6 Inch Springform Pan Volume, Authentic Chicken Enchilada Recipe, Bihar Maps Village, Do I Dare Disturb The Universe Meaning The Chocolate War, Sleeping Dogs Map, Robinhood Trailing Stop Loss Options, Lateral Pressure Of Blood, Tp-link Ac1750 Lights, Soundstripe Vs Artlist, In Concert Book, Mint Chocolate Chip Ice Cream Nutrition, Transwest Air Prince Albert, Scrambled Meaning In Malayalam, "underworld Usa" Trilogy, Ensaladang Talong With Bagoong Isda, What Happened To The Family That Held Alex Cooper, Sausage And Cheese Baked Gnocchi, Bipolar Sleep Medication, Champion Reverse Weave Shorts Amazon, Festival Park, Stoke Restaurants, Terra Madre Meaning, Trading 212 Credit Card, How To Get Closer To Your Best Friend Again, Directed Listening Thinking Activity, ,Sitemap