“If you think about it, that’s women and children,” she said, as women are traditionally responsible for their children’s involvement in activities. Scott Anderson, director of athletic training at Stanford, said despite this raised awareness, one of the primary roadblocks in making progress is that there are few, if any, objective diagnostics. Many sports teams are thinking about the future of their fan base to ensure they have a next generation of fans 10 to 20 years down the road. #ISupportWomenInSport #ISWIS. Sports stadiums will provide apps and even virtual reality tech to transmit real-time data (eg, that a particular player has run 9.5km so far in this match) to enhance fans’ enjoyment of the game. Since parents won’t want their kids playing certain sports if there’s a high risk of injury or illness to the players, sporting leagues will increasingly use wearable tech to monitor athletes’ health, fitness, energy levels, etc. Audiences will have more opportunities to engage with their favourite teams and players – eg, Hawthorn Football Club recently worked with Adidas for fans to design a guernsey (aka jersey). Paper tickets are going the way of the typewriter, and many fans will be buying via their devices. 4. What We Can Learn From E-commerce in China, If You Want to Change the World, You Need Power: Part 1, It’s Not What You Say, It’s How You Say It: How to Communicate Power, How Narcissistic Leaders Destroy from Within, Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup, Five Key Trends That Are Driving the Business of Sports. Jesper Sørensen: How Do You Define A New Product Category? Future Trends. 7. Taking note of these 20 trends of the not-so-distant future can only help your fitness center achieve this. Getting players, especially older ones, to buy in is one challenge. They’ll also have other high-tech features, like projections of pictures – perhaps your Insta snaps from the match – onto the field. For one San Francisco Giants game, he said, “people were buying six-pack, eight-pack tickets, a few innings into a game, and leaving the bar they were at to walk into the ballpark.” Russ Stanley, the Giants’ managing vice president of ticket sales, says the team sees a 10% no-show rate at an average game. “That’s where the big gaps are,” he said. Virtual Training is Becoming Reality. 3. Women like Michelle Payne will inspire girls to get involved in traditionally male sports, women’s pro leagues – like the new AFL Women’s – will continue to be introduced, and the increasing interest from fans in female athletes and matches will mean higher salaries and sponsorship deals. Smart stadiums. China’s integrated ecosystems merge search, social, and retail. A prime focus for that is connecting with women and children, said Lululemon vice president Sarah Veit Wallis. “We already gather so much data, but we’re not necessarily finding the right story to present to the player or the coach,” said Richard Heal, chief technology officer of Sparta Software Corp. “We want to get coaches back to coaching. Shaw said that Kevin Hogan, Stanford’s starting quarterback, had his best three games after he started training with VR at the end of the 2014 season. Call it nerdy, but it’s predicted there will be a $5 billion consumer spend and $2.5 billion sponsor spend on eSports by year 2020. It's true, what they say: The future is now. You can't just hate losing', Sport in 2020: players will run their own teams. “Eye movement as a performance measure — you’re going to see that blow up, just like data analytics has blown up. Future of sport . These apps are also easing some of the pain points of visiting the stadium in person. Virtual training has always been more fantasy than reality in sports. Smart stadiums. Beyond just rethinking the ticket purchasing process, teams are also retooling the foundation of the gameday experience via mobile devices. 1. More monitoring of players’ health. “We need better evidence and better tools,” he said. She cites Major League Baseball Commissioner Rob Manfred, who said the two key drivers of fan loyalty are the age of that first attendance at a game and participation in the sport itself. For more info on the Money In Sport conference or to register your interest for 2017, go to: moneyinsport.com, Things WH learnt from sporting boss people at the Money In Sport 2016 conference. The result is immersive enough that, for the athletes who have used it, “as far as their brain is concerned, they’re actually running a play,” Shaw said. As more organizations dedicate resources to the quantitative side of sports, from advanced statistical analysis and predictive modeling to the booming field of tracking performance with biometric devices, the playing field has leveled. There will be more cameras fixed to athletes so we get to view the game from their perspective, a la those racecar drivers. That’s the hope, anyway! I think ocular motor analytics is going to be a huge thing in the future.”, The mobile revolution has come to sports ticketing. Such realism is made possible by filming actual players and events on the football field, rather than relying on 3-D modeling or video-game effects. All rights reserved. You're faced with a new responsibility: to provide cutting-edge services and facilities to an informed public. 6. 5. Its technology could revolutionize how quarterbacks, in particular, can hone their decision-making skills and speed up their reaction times — and without having to drag the full team onto the practice field. The technology at the San Francisco 49ers’ Levi’s Stadium, for one, lets fans watch instant replays, order merchandise and food from their seats, or find the shortest bathroom line, all from their phones. The rising popularity of eSports. We’ll see what players see. 7 Future Trends In Sport. Virtual training has always been more fantasy than reality in sports. Over the past decade, one thing has become increasingly clear: Sports teams can no longer expect to just get the best players and win. That means big opportunities not only for businesses that can help quantify performance metrics with atomic precision, but also for those that can funnel that data into coherent, useful information. It’s a new universe of demand, said Gametime United’s chief revenue officer, Colin Evans. Here are a few of the trends that are shaping the future of sports, today. Fans connecting with players. Observer Sport Monthly meets the pioneers, spots the trends and makes some bold predictions 30 December 2019. eSports comps are of normally multiplayer games held between pro players, often in a large stadium. Brian Kopp, Catapult Sports’ president of North America, estimated that only 5% of pro and college athletes are using some sort of biomechanical devices, and even then it’s almost entirely in training, as most leagues are only beginning to consider allowing them on the field during games. It’ll go to the teams that can quickly and efficiently make sense of it all. “99.9% of NBA fans globally will never be able to sit courtside,” he said. Things WH learnt from sporting boss people at the Money In Sport 2016 conference - by Alice Ellis 18 Nov 2016 Getty Images. From building winning traditions on the backbone of technology to harnessing the dynamics between fan and franchise, teams must have a thirst for innovation to compete — both on the field and in people’s hearts — in the 21st century. More women in sport! During the second annual Stanford Graduate School of Business Sports Innovation Conference, leaders from all corners of the sports world gathered to share their insights on pushing the boundaries of the industry. “In my opinion, this is where the solution lies, and this is where the innovation is happening,” Anderson said. As we look toward 2020, we believe that five trends will have the biggest impact on athletes, team and league executives, and players across the sports ecosystem: “He was always big, fast, strong, and a heck of a quarterback,” Shaw said. We’re talking more female fans, players and industry execs. In our annual outlook, we're predicting the trends that we believe will dominate and disrupt the sports industry over the next 12 months. “All of them have failed; all of them have been terrible.”, #NFL QB and Stanford grad Trent Edwards showing @strivrlabs #VirtualReality demo #SportsBiz pic.twitter.com/rTTMwPa0MA. Teams need to have a “supply-chain management of human performance” — people in positions to make coordinated efforts to help athletes sleep better, eat better, move better, reduce injury, and improve performance based on what trainers, nutritionists, therapists, and other specialists find in the data. New technologies that are helping to understand what happens to the brain after trauma include accelerometers embedded into mouthguards that measure and correlate impacts to confirm that an event has taken place, and a highly sensitive eye-tracking procedure that can be done in under a minute to assess brain function and performance. Not really sport, in the trade sense. We have too many coaches spending too much time in spreadsheets, collating data. The team is experimenting on ways to resell those tickets. In addition, Thomsen said that one shouldn’t focus their future strategy solely on digitalization: “Don’t forget: Digitalization is just one of maybe 25 assets of the future.” As a particularly important trend for the future, the innovation expert – and here again the sports industry comes into play – has filtered out the topic “iconic health.” “There’s a person living inside that body,” Verstegen said. One piece of advice she offered: Keep the family section far away from diehard Raider Nation fans (who tend to have a rowdy reputation). “Let’s recognize that concussions are an issue, not sweep it under the table. Kopp said the key is showing them that, rather than quantifying how their skills might be deteriorating, performance data will help them to extend their career and maximize their earning potential. Millennials aren’t watching full sports matches as often as previous generations, so sporting leagues will provide new ways for audiences to connect with games, expanding upon current types of video recaps.

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