how to choose a company name and logo

These tools can be helpful for brainstorming, but we think it’s important choose, vet, and test a brand name intentionally and with purpose. A great, professional logo design not only has the power to communicate what you stand for.

A great brand name is not just something that looks cool on your business card or is fun to say. My sister and I are thinking of opening our own ice cream shop and serve all kinds of gelato, even to those people who have health complications. Evaluating your logo options can be hard, so get some feedback from friends, potential customers and colleagues to help you make a decision. While there is no magic formula, there are common traits that make a brand name easier for you to use and easier for other people to remember. To resonate with trendy individuals a brand name needs to have a stylish vibe. What language do they speak? Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture. After choosing a company name you need to register your company.

Create your own word, like Portmanteau. They offer best value for money and fast and easy delivery of your logos. Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into design. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. You can find more information on the importance of logos in this article: Or download our free logo ebook here: Get Googling! If you fall into the former category and are trying to pick the right name, you don’t have to do it alone.Consider the following recommendations. There are more and more services that are trying to make it easier for you, whether by pre-vetting and suggesting names (e.g.. Loved the article. To kickstart the process, you might try inventing a completely new word or combining two ordinary words to form a new one – Footjoy is an example of this. The business incentives for a unique brand name are compelling. Sure, I understand the point being made, but there will also be a lot of amateur Graphic Designers that are disappointed and even offended to read that point of view. To make sure your design comes out perfectly, the first rule of working with your designer is to communicate clearly. Unforgettable: It must be simple to remember. Find out how in this guide to selecting fonts for your brand. Your email address will not be published.

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