Currently, I blog on occasion for Forbes, FastCompany.com, Behance’s 99U, Smashing Magazine, and Startup Nation. Students will learn what analytics is, the benefits of taking an analytics- This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. Scott was rookie of the year of R/GA global in the NYC office. We help educate aspiring digital marketers and entrepreneurs on how to use the power of the web, social media and analytics to grow their brands and causes. COURSE NUMBER AND TITLE MKTG 482, Marketing Analytics. INSTRUCTOR Dr. Val Larsen E-mail: larsenwv@jmu.edu (The most reliable way to contact me and get a quick response is to send email to this email address.) The course employs a combination of lectures, cases, and exercises. Topics covered include market segmentation, market response models, customer profitability, social media, paid search advertising, product recommendation systems, mobile geo-location analysis, media attribution … The course employs a combination of lectures, cases, and exercises. Frameworks that enable you to address marketing strategies and tactics. Managers and entrepreneurs in industry are looking to you to help lead. But there is no substitute for doing and so you will be split into small groups and assigned with coming up with your own strategies and tactics based on a target market. It is also aimed at providing students with the background needed to begin to work in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. I’ve been an adjunct professor since 2007 at Montana State University. Here’s where we’ll crack open a spreadsheet, evaluate our margins, and compare cost-per-click to basic metrics like customer lifetime value (CLV) and Average Order Price (AOV) to see if paid ads make sense for customer acquisition over the long term. Students will also have the opportunity to examine these topics firsthand through group projects and exercises ranging from getting a project funded on Kickstarter, building out a personal site in WordPress, to working with a real e-commerce company on the final. Next, we’ll prototype these in a low-fi way using wireframes and user journey mapping. Identifying that sequence in the context of various marketing problems is important. An industry once stagnant for decades is undergoing seismic shifts and whenever there is big change there is big opportunity. Ben and Carlee work embedded at Google as part of an agency relationship with R/GA in San Francisco and Tokyo. MarketingAnalytics:Syllabus J.M.T.Roos Lastupdated:2017-01-2322:44:54 “Marketing Analytics” refers to a broad range of activities that rely on data to improve marketing decisions. INSTRUCTOR Dr. Val Larsen E-mail: larsenwv@jmu.edu (The most reliable way to contact me and get a quick response is to send email to this email address.) In this course we will combine various concepts of marketing and business analytics in storytelling and problem solving. Grades will be determined by the following breakdown: You’re entering the field of marketing at a time of incredible change. Thus analysts Syllabus Addendum: Harvard Business Review Coursepack: http://cb.hbsp.harvard.edu/cbmp/access/59700231. In four parts, students will define and refine KPIs, analyze business requirements, select appropriate analytics platforms, and use data to solve real business problems. After all, are Facebook Likes really that important for a brand? Real life marketing problems are often solved through a sequence of quantitative approaches. More recently, I created and co-taught the first graduate class designed exclusively for the unique challenges of direct to consumer e-commerce called “Ecommerce Pillars of Profitability” at the University of Montana’s MS program in Business Analytics. And that’s my one goal as a professor – to ensure you are getting the most relevant skills and mindsets to make you competitive for digital jobs upon graduation. Jump to Today Syllabus. I’ve gone on to hire many of my students at Tadpull and seen others land at some of the world’s most respected brands (see Alumni section below). This practical, project-based class will culminate in a marketing analytics strategy that is applicable to a real business problem or meets an organization's ongoing need to leverage data to reach consumers Course Information HTML Editor Rich Content Editor. That said, please email me with any ideas or questions and I’ll do my best to respond at [email protected].

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