}. #9. Now that we’ve covered common marketing tactics, tools, and platforms, let’s put them into action. It’s easier to break it up into three distinct stages: Pre-event content is likely to consist of promotional blog posts that answer objections about attending your event, social media content, press releases, and email campaigns. Provide a sample proclamation to the official. Your PR hook is a compelling one-sentence explanation about your event. With an understanding of your budget and audience, you can begin to strategize on the tactics you’ll utilize to promote your event. Invite a celebrity to participate. Search engine marketing platforms like Google’s AdWords, are marketplaces where you can pay to have your event advertisements placed at the top of a search results page, as well as on YouTube, mobile apps, and over two million websites. There are several ways you can get to know your customers. Encourage registrants to download it ahead of the event. ), You’ll be taken to a design builder, where you can input your questions, choose from pre-made question templates, and organize the order of your survey all from one place, Once you’ve created the survey, simply click “next”, where you’ll be given a sharing link and the ability to track the results that  come in. Social Media: Announce the event! The truth is, you won’t get tons of attendees at your event if you’re targeting the wrong people. Have you noticed that people often upload images of their meal on Instagram? The easiest way to do this is to get it all down on a marketing calendar. Determine resources (including personnel) needed to accomplish your goals. A PR event is meant to showcase a company, client, product, or service to the general public. Collaborative event sales software that increases qualified leads and drives direct revenue. A Public Service Announcement (PSA) is a community-focused, non-commercial advertisement publicizing events or giving information for the benefit of the community. To keep all of your marketing activities organized, it’s important to create a marketing plan that provides a high-level timeline as well as detailed content calendars. Building off your ads, retargeting ads are shown to people who have already visited your event website or ticket sales page as they surf across the web. The Pro Bono Week celebration should generate some interest from the media and others in your community. o Always put your correspondence and press releases on letterhead. Use an email marketing tool like MailChimp, or send emails through a marketing automation tool like Marketo or Eloqua. The health officer, who determines whether a vendor will receive a permit for operation, maintains the authority to suspend any permit at any time. Let’s take a look at a sample event marketing plan to see all of this in action. 10. The Event: The Enchanted Email Conference - a conference about email marketing for florists (let’s go super niche with this one!) © 1999-2020 Pro Bono Net. Be prepared to pitch the press with a strong hook and a concise list of event details. Email: Kick off your email campaign with an announcement. How Do I Attract Corporate Sponsors for My Community Festival? At this point it may be too late for attendees to buy flights, so focus on those who are in the region. Keep the following tips in mind as you move forward: See sample state and city proclamations here. Make sure those answers are in the first several lines of your news release. The following items are considered when issuing a permit: In Chicago, tents or canopies larger than 240 square feet at public events require permits from the city. Here are a few tips to get the press to your event: A PR event is also about creating a good impression. return null; Each social media platform has a unique set of loyal users and types of content that perform best.

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