The cofounders each specialize in an area—Rothman in corporate PR, Silverman and O’Sullivan in talent, and Su in branding—and collaborate across divisions. Can These Execs Save ViacomCBS’ Storied Cable Brands? She’d been planning to go into politics when she heard about a communications job at Miramax in New York. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The Lede Company was founded in June by former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson, and Sarah Levinson Rothman.
“It was an amazingly scary feeling, but also it felt good,” O’Sullivan says. With Lede, the partners can also marry their interest in social justice with their entertainment work. Precision Microhydraulics.
The premiere of Big Little Lies season two for Witherspoon’s media company, Hello Sunshine?
That extends to backing issues they care about, like when they signed their names to a full-page New York Times ad in June denouncing the restriction of access to abortion and reproductive health care. While going out on your own can be intimidating, the founders were never alone. She also contributed to the campaigns for The Irishman, Marriage Story, The Two Popes and First Man. The Oscar campaigns for Lady Gaga (A Star Is Born) and Emma Stone (The Favourite)?
By the end of 2018, the Observer put Lede at number two on its list of most powerful PR firms.
While most would-be entrepreneurs spend months or years preparing for launch—wooing potential clients, securing office space—the three felt they didn’t have that option. Silverman had been a receptionist at an entertainment PR firm, where she learned on the job. The former Senior PR exec of Open Road Films, Weinstein/Dimension and Sony is overseeing a new content division at Lede focused on developing and executing strategic and creative PR and awards campaigns for films, television, podcasts and digital content. We were freaking out,” recalls Silverman. All the Companies Cutting Ties With the NRA, Watch Reese Witherspoon Reprise Elle Woods for a Special Fan. The Lede Company was founded in June by former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson, and Sarah Levinson Rothman. Heir’s clients include Alpha Industries, K-Way, DYNE, Universal Music’s Urban Legends, Hodinkee, Fancy.com, Hypebeast, Stadium Goods, and Depop, as well as personalities such as the Weeknd’s creative director La Mar Taylor, and Grand Hustle founder Jason Geter. “I’m certain our combined skilled and experiences will bring forth endless opportunities.”.
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