For every action your consumers take—making a purchase, watching an advertisement, browsing a store, surfing the internet, engaging in social media—there are an infinite number of data points. They say the pen is mightier than the sword. If that’s the case, then marketers should consider a well-written insight to be the equivalent of a business-building bazooka. Global Article. But truth be told, insights … For example… Insight > No Action Required. Article COVID-19 has anxious parents … The analysis can lead to insights that aren’t necessary actionable but are just as vital. Here are some examples of customer insights and how … 2. Our unique ability to bring multiple sources together means you’ll spend less time harmonizing data and more time putting consumer insights … Consumer Insights Understand how shifts in consumer behaviors, needs, and beliefs can inspire powerful insights that drive your business. Writing Good Consumer Insights. … Empathy interviews and market research are all well and good. But it's really when you walk a mile in your customer's shoes that you strike gold. Nike, in 2012, lost its bid to be the official sportswear sponsor of the London Olympics - the World’s biggest sporting event of the time. Moreover, they lost that ideal opportunity to Adidas. Not everything is worth measuring, but data analysis can validate one’s assumptions.

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