McClelland, D. C., & Burnham, D. H. (2003). Smith, C. P. New York: McGraw-Hill. McClelland, D. C. (1985). Motivation and personality: Handbook of thematic content analysis. Cambridge, England: University Press. They look for promotional opportunities in job. Individuals high in this need prefer to work with friends (rather than with experts, who are popul… In terms of social psychology, the need of affiliation affects how individuals form friendships and attachments. (1992). The contributions of David McClelland to personality assessment. The need for affiliation is defined as the desire to establish, maintain, and/or restore positive affective relationships. New York: Praeger. The individuals with high achievement needs are highly motivated by competing and challenging work. How motives, skills, and values determine what people do. Journal of Personality Assessment, 71(2), 129-145. Log in, Need for Achievement, Power, and Affiliation. Winter, D. G. (1996). Need for affiliation is a need for open and sociable interpersonal relationships. (Ed.). Winter, D. G. (1998). Personality: Analysis and interpretation of lives. American Psychologist, 40(7), 812-825. Harvard Business Review, 81, 117-123. Those high in need for affiliation spend more time interacting with others, express more of a desire to be with others (as opposed to those low in this need), more readily learn social networks, tend to be more accommodating to others, and avoid situations that are characterized by interpersonal conflict. (1986). Power is the great motivator. A low need of affiliation can be part of a more independent personality. People who do not feel a strong desire to affiliate with others may be viewed as loners, and could have difficulty finding support. Stahl, M. J. In other words, it is a desire for relationship based on co-operation and mutual understanding. Managerial and technical motivation: Assessing needs for achievement, power, and affiliation.
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